ArtRio
ArtRio is one of the largest art fairs in Latin America, and to celebrate its 15th anniversary we were invited by Dupla Design to develop an exclusive typeface. The starting point was the iconic R from the logo, which has become a symbol of the fair over the years. We explored curvy, high-contrast shapes to carry this typographic DNA forward, while also solving some issues from the original logo in a new version. The result is a contemporary and vibrant typeface that brings brightness and consistency to the fair’s communication from now on.
- credits Creative direction: Cyla Costa Type design: Cyla Costa e Aline Kaori Font production: Aline Kaori
- client ArtRio
