Juma Color Font
Juma is a super display color font made to be used HUGE — created with our friends at Naipe Foundry — born from a deep exploration of shapes and colors to push the boundaries of our visual language. Its forms and colors evoke tropical birds or marbled textures, with hypnotic curves and a dancing rhythm. Juma shines as drop caps, headlines, or abstract patterns — and beyond the page, each letter has a sculptural quality that invites us to see it as an object. Playful and bold, Juma stretches the line between type and illustration. Bringing this project to life and releasing it into the world was a meticulous task we embraced with courage and joy. A Latin American typeface full of rhythm and soul. It also comes in a monochrome version.
- credits Creative direction, original concept, type design: Cyla Costa Artwork clean-up: Aline Kaori Font production: Álvaro Franca and Felipe Casaprima
- awards GRAND PRIX at Brazil Design Awards 2023 Highlight at Brazilian Design Biennial 2024 Gold at Brazil Design Awards 2023 Type Director's Club Certificate of Typographic Excellence 2023 Gold at Latin American Design Awards 2022 Communication Arts Typography Award 2022 Selected for Tipos Latinos Biennial 2022
