Lua Display & Text
Luz da Lua invited us to create a custom typeface to mark its new phase. After a rebrand, the brand was looking for a typeface with a specific voice, and the briefing was clear: a contrasted sans, simple and elegant, with subtle personality in the details — and built to last. It also had to work across a wide range of applications, from product tags to storefronts. We gladly embraced the challenge and created a variable font with two axes: weight and contrast. That’s how Lua Text and Lua Display were born — a very special project for us.
- credits Creative direction: Cyla Costa Type design: Cyla Costa e Aline Kaori Font production: Aline Kaori e Diego Maldonado Engineering: Diego Maldonado
- client Luz da Lua
