Pendleton Whisky

We’ve had the pleasure of designing this commemorative label for Pendleton Whisky’s Champion Edition for three years in a row, invited by Safari Sundays. This special release celebrates rodeo winners and lets us dive deep into the rich, detailed aesthetics of Western culture—full of textures, ornaments, and bold character. We’re responsible for the main label design, while the small labels were crafted by the agency. Here we’re sharing the final artwork along with some of the concept sketches we developed throughout the process for each label. It’s always a joy to be part of this tradition — and honestly, any excuse to design a label is a good one.

• credits Concept and execution: Cyla Costa Art direction: Pri Grassi and Adam Walko
• client Pendleton Whisky

• Lettering
• Packaging
• Illustration