Fuerza Hermana
"Fuerza Hermana" is a campaign created for International Women's Day 2020 for Centro Cultural Recoleta, in Buenos Aires. The program brought a wonderful feminist agenda, with exhibitions, lectures and concerts. The visuals created for the campaign unfolded in several pieces, including the poster, which was delivered free to the public with the campaign program, t-shirts, pins, signs and a giant mural of 200 SQM. The campaign's visual concept follows the aesthetics of feminist posters from the 70's, in which the presence of strong brushstrokes and serigraphy were allies in communication.
- credits Concept and execution: Cyla Costa Art direction: Ariel Chiesa General direction: Luís Gimelli Mural painting: Rojo Vivo
- client Centro Cultural Recoleta
- awards Communication Arts Typography Award 2021
