Sococo is the largest manufacturer of coconut products in the world. They hired me to develop letterings for a campaign and for the packaging of Brazilian products but, in the middle of the project, I couldn't help but notice how much their logo needed an urgent redesign! I pointed out these issues to the board and fortunately they hired me to redesign the brand. It was a great process, finding ways to solve the old problems while maintaining the brand's recognition with the public.