Sococo is the largest manufacturer of coconut products in the world. They hired me to develop letterings for a campaign and for the packaging of Brazilian products but, in the middle of the project, I couldn't help but notice how much their logo needed an urgent redesign!
I pointed out these issues to the board and fortunately they hired me to redesign the brand. It was a great process, finding ways to solve the old problems while maintaining the brand's recognition with the public.
Before and after's :)
Every tiny problem solved in the new logo, so satisfying!
Here's a collection of some script letterings I did for their packaging—font coming soon!
This is the logo of their campaign "Sococo – Many Possibilities" and a couple of smaller script letterings for packaging too.
New logo and letterings applied in one of the labels + packaging of their main products below.
When I was little I loved Sococo's coconut milk bottle cap, which had the brand divided into syllables, it looked like concrete poetry.