How to Have Sex in 2023
We were invited by Women's Health magazine to illustrate their special article "How to have sex in 2023" with the brief: a grown up erotic type that feels light and fun. Our challenge was to approach the topic in a visually attractive way, bringing a relatable aspect to contemporary women's sexual issues. So we used explicit sexual illustrations interacting with the letters in a natural way: the letterforms are relatively simple, yet they have enough personality and boldness to let the illustrations and the concept shine. Our goal was to draw attention and bring lightness to a subject that is often and unnecessarily considered taboo. We had so much fun doing this project.
- credits Concept and execution: Cyla Costa Art assistant: Aline Kaori Art direction: Nathalie Bates
- client Women's Health
- awards Type Director's Club Certificate of Typographic Excellence 2024 Judge's choice at TDC70, Lettering Competition Gold at Latin American Design Awards 2024 Communication Arts Typography Award 2024