[PT]

Fuerza Hermana is a campaign created for International Women's Day 2020 for one of the largest cultural centers in Buenos Aires, Centro Cultural Recoleta. The program brought a wonderful feminist agenda, with exhibitions, lectures and concerts. The visuals I created for the campaign unfolded in several pieces, including the design of the poster, which was delivered free to the public with the campaign program, t-shirts, pins, many signs and a giant mural of 200 SQM. The campaign's concept reflects the aesthetics of feminist posters from the 70's, in which the presence of strong brushstrokes and silk screen were allies in communication. The lettering accompanies this idea, with big, gestural letters. The women's expressions in the illustrations are serious and strong, denoting the pain of the struggle, at the same time that the bodies support and embrace each other. I was interested in reflecting the diversity of the Latin American woman, a rich identity of Indigenous and African characteristics mixed with occidental traces.

🏆  Winner at the Communication Arts Typography Annual 2021

[ENG]

Fuerza Hermana is a campaign created for International Women's Day 2020 for one of the largest cultural centers in Buenos Aires, Centro Cultural Recoleta. The program brought a wonderful feminist agenda, with exhibitions, lectures and concerts. The visuals I created for the campaign unfolded in several pieces, including the design of the poster, which was delivered free to the public with the campaign program, t-shirts, pins, many signs and a giant mural of 200 SQM. The campaign's concept reflects the aesthetics of feminist posters from the 70's, in which the presence of strong brushstrokes and silk screen were allies in communication. The lettering accompanies this idea, with big, gestural letters. The women's expressions in the illustrations are serious and strong, denoting the pain of the struggle, at the same time that the bodies support and embrace each other. I was interested in reflecting the diversity of the Latin American woman, a rich identity of Indigenous and African characteristics mixed with occidental traces.

🏆  Winner at the Communication Arts Typography Annual 2021