VML São Paulo hired me to participate in this campaign for Intimus. They invited me to embody the "digital version" of Maria, a visual artist who never shows her face because she's the Maria that exists within each girl. The campaign had several phases, including the paper cut poster, the recording of a short film in my studio, in first person, in which I had to "act" for the first time in my career and several arts for posts that fed Maria's Instagram account. Watch the video that launched that campaign below.
This project has been awarded by the TDC with a Certificate of Typographic Excellence and by the Brazilian Graphic Design Biennial in 2017 :)
Creative Direction: Jairo Anderson
Producer: Rodrigo Vinhaes
Copywriter: Jairo Anderson, Juliana Ribeiral and Catarina Menchik
Art Direction: Silmo Bonomi, Rodrigo Marinheiro and Yumi Shimada
Instagram photos and videos: Ricardo Perini
Final poster entirely hand made with cut-out lettering in layers and spray paint.
Several hand made letterings and illustrations to feed Maria's Instagram account.
The process of creating the cut-out poster.
Paranoid directors Rafa and João and their team turned my studio into a movie set and I had to do a little acting wearing the camera on my head :)