VML São Paulo hired me to participate in this campaign for Intimus. They invited me to embody the "digital version" of Maria, a visual artist who never shows her face because she's the Maria that exists within each girl. The campaign had several phases, including the paper cut poster, the recording of a short film in my studio, in first person, in which I had to "act" for the first time in my career and several arts for posts that fed Maria's Instagram account. Watch the video that launched that campaign below.
🏆 Winner of a Certificate of Typographic Excellence by the Type Directors Club in 2017
🏆 Project selected for the Brazilian Graphic Design Biennial in 2017
Creative Direction: Jairo Anderson
Producer: Rodrigo Vinhaes
Copywriter: Jairo Anderson, Juliana Ribeiral and Catarina Menchik
Art Direction: Silmo Bonomi, Rodrigo Marinheiro and Yumi Shimada
Instagram photos and videos: Ricardo Perini
Final poster entirely hand made with cut-out lettering in layers and spray paint.
Several hand made letterings and illustrations to feed Maria's Instagram account.
The process of creating the cut-out poster.
Paranoid directors Rafa and João and their team turned my studio into a movie set and I had to do a little acting wearing the camera on my head :)